Marketing

You think your product is great, but does anyone else agree with you? Put everything you thought you knew about positioning out of your mind. You don't have to follow trends, compare yourself to the competition, or try to get the most customers to buy your product for it to be successful. What is it ...Read More

Most Closely Kept Marketing Secrets for Growth The Big Companies in Silicon Valley Don't Want You to Know You can learn anything in two ways: 1) By putting things to the test on our own or 2) By reading about the experiences of experts who have gotten the results you want. #1 is hard and takes a lot ...Read More

"What Can You Look Forward to in This Book?" Learn the SEO strategies that made one airline pilot give up his job. He used the same ones to build a Top SEO Agency in London. He gives you the Playbook after 7 years and 500 clients. "SEO for 2020 and beyond" — Is This You? Completely new to SEO? Entrepreneur? Have ...Read More

For businesses to stay competitive in today's market, they need to adopt a culture of customer-centered practises that focus on results instead of outputs. Companies that live and die by their outputs often fall into the "build trap," where they crank out features to meet their schedule instead of the ...Read More

How to Measure Anything shows managers how to get the information they need to make decisions that are less risky and more profitable for their businesses. This smart and well-written book will show you how to measure things in your own business, government agency, or other organisation that you may ...Read More

Build a great team and speed up sales with data, technology, and inbound selling. The Sales Acceleration Formula gives a scalable and predictable way to build a winning sales team and bring in more money. Everyone wants to build the next $100 million business, and author Mark Roberge has done it using ...Read More

How the Brain Works When Making a Choice: Do you ever want to know what a customer is thinking? Don't let chance decide what you should do and let that customer walk away. People don't want to leave your business. They want to do business with you. How does the brain decide what to do? And what makes ...Read More

In what some people are calling the most controversial book about marketing in the last 10 years. Sell Like Crazy shows a digital marketing-based 8-step sales system that can help any business get a crazy number of leads, sales, and profits. If you're tired of fighting to make online marketing work... Tired ...Read More

Learn again from the best in the business how to do the basics of marketing Philip Kotler, the famous person who came up with the "Four P's of Marketing," talks about how marketers can use technology to meet customer needs and make a difference in the world in his book Marketing 5.0. In a new age when ...Read More

Scientific Advertising is an important book about advertising from the early 20th century. It is still used by people learning the basics and more advanced parts of the advertising field today. Scientific Advertising was written by Claude C. Hopkins, who is known as the "father" of modern advertising. ...Read More

Four well-known experts in SEO share tips and new ways of doing things that will help you plan and carry out a complete SEO strategy. This second edition brings you up to date on recent changes in how search engines work, such as new ranking methods that take user engagement and social media into account. ...Read More