Advertising

Scientific Advertising is an important book about advertising from the early 20th century. It is still used by people learning the basics and more advanced parts of the advertising field today. Scientific Advertising was written by Claude C. Hopkins, who is known as the "father" of modern advertising. ...Read More

This book isn't just for copywriters and other advertising experts. It's for anyone who owns a business, works in marketing, or needs to make more sales. Why? Because it talks about how to control the forces in the market that affect sales. Simply put, Gene's book is about the problem that all copywriters ...Read More