This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt, Daniel J. Murphy
121 pages
Drift's rapid growth is due in large part to its unconventional marketing strategy, which changed how the company looks at traditional marketing activities like brand building, demand generation, and public relations. Drift takes a different approach than most B2B startups, which are all about scalability