The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick
138 pages
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business