The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
Olivia Fox Cabane
264 pages
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find
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