Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Al Ries, Jack Trout
213 pages
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing
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