Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations
David Cancel, Dave Gerhardt
250 pages
Real-time conversations turn leads into customers
Conversational Marketing and Sales is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services.