Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe
Ernst Malmsten, Erik Portanger
385 pages
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet startup ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately,
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